Trent alumnus Rafael Ramirez has co-written/released a new book. Strategic Reframing: The Oxford Scenario Planning Approach, co-written with Angela Wilkinson, is an in-depth guide on scenario planning to support strategy and public policy.
“Ramirez is Director of the Oxford Scenarios Programme and Senior Fellow in Strategy at Saїd Business School and Green Templeton College, Oxford University. He is one of the world’s leading experts on scenario planning, having developed the Oxford Scenarios Planning Approach with colleagues Angela Wilkinson and Kees can der Heijden. He has also been one of the first scholars to develop theories on the aesthetics of business and organisation; theories that help to clarify how scenario planning can be rendered more effective.” ~University of Oxford~
Rafael holds a general Bachelor of Science degree from Trent University, a PhD from the Wharton School, University of Pennsylvania and Master’s degrees from the University of Oxford and from the Environmental Studies Faculty at York University in Toronto. He was Tenured Professor of Management in HEC-Paris until 2009. He also has held positions in the Wharton School, and the Centre de Sociologie des Organisations.
For more information about Rafael and his book, please visit here.